The geographical reach of branded residences continues to broaden, with key hotspot cities leading the charge 3 for example, Dubai, Miami, and New York stand out as major markets with a high concentration of branded residence developments. These global hubs (along with emerging markets in Asia, Europe, and beyond) illustrate the vast international scope and momentum of the sector.

A branded residence is a residential property linked to a well-known brand, most often a luxury hotel, that includes high-end services and amenities.

These properties are available for purchase and are professionally managed, offering a lifestyle that combines the comforts of a private home with the perks of a five-star hotel.

While historically dominated by hotel brands, the concept has expanded to include other luxury brands like fashion houses and car manufacturers.

What does this mean for sponsors?

Simply put, interest in branded residences is at an all-time high. Sponsor the Branded Residence Awards to position your company at the heart of a booming market segment that blends luxury hospitality with high-end real estate.